The Current Situation And Development Trend of International Trade of Melamine Products
2025-06-03
The global melamine industry is accelerating its strategic reorganization, and emerging markets have become a new direction for Chinese manufacturing to break through
Facing the dramatic changes in the international trade environment, Chinese melamine enterprises are opening up new growth space amid challenges through technological upgrading and the reconstruction of the global supply chain.
The continuous intensification of the US tariff policy has placed multiple challenges such as the sharp increase in export costs, the restructuring of the supply chain and the restricted market access before Chinese melamine tableware enterprises. Especially for enterprises with a relatively high proportion of exports, uncertainties and risks continue to increase.
This policy environment has forced Chinese enterprises to accelerate the reconstruction of their global supply chain layout and seek strategic breakthroughs through market diversification, technological breakthroughs and compliance upgrades. The Chinese region holds a 58% share of the global melamine tableware market, and this leading position is facing unprecedented tests.
01 Tariff Impact and Supply Chain Restructuring
The United States' policy of imposing additional tariffs on China has lasted for several years. Melamine tableware, as one of the categories of daily consumer goods, is under significant cost pressure. According to the latest report from the QYResearch research team, the average export cost of melamine tableware enterprises in China has increased by 15% to 25%.
Under the pressure of costs, Chinese enterprises have begun to implement a hybrid model of "regional manufacturing centers + localized production". Some enterprises have turned to setting up production bases in Southeast Asia, Mexico and other places to circumvent tariff barriers.
02 Growth Opportunities in Emerging Markets
While the traditional markets in Europe and America are under pressure, regions such as ASEAN, the Middle East and Eastern Europe are emerging as new growth points for the melamine industry. Malaysia predicts that its furniture industry will generate approximately 4.59 billion US dollars in revenue by 2025, with a compound annual growth rate of about 3.9% from 2025 to 2029.
The Indian market has shown a strong growth trend, with the import volume of melamine tableware maintaining double-digit growth for three consecutive years. The Russian market has witnessed a supply vacuum due to the withdrawal of Western enterprises, providing alternative opportunities for Chinese enterprises.
The trend of consumption upgrade in the Middle East is obvious. Countries such as the United Arab Emirates and Saudi Arabia are becoming key markets for Malaysian exporters to explore. The annual growth rate of demand for high-end melamine tableware in the Gulf region countries exceeds 8%.
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