Dongxin Melamine (Xiamen) Chemical Co., Ltd.

What is Ramadan?

Ramadan is the ninth month of the Islamic calendar, during which Muslims believe Allah revealed the Quran to the Prophet Muhammad. Therefore, Ramadan is regarded as the holiest month of the year. At the heart of Ramadan is the fasting (Sawm): from sunrise to sunset, Muslims are not allowed to eat, drink, smoke, or even engage in intimate acts. The purpose of fasting is to cultivate self-discipline, gratitude and compassion for the needy.

The timing of Ramadan: It varies every year!

Ramadan 2023: It is expected to start on March 22 or 23 and last 29 or 30 days until April 20 or 21. Ramadan 2024: Expected to start on March 10 or 11.

This year, Ramadan is expected to begin on Friday night, February 28, 2025, and end on Sunday night, March 30, 2025! This may vary slightly from country to country.

For global foreign trade enterprises, Ramadan offers a unique lens through which they can see that in the era of globalization, the deepest competitive advantage stems from an extraordinary respect, understanding and integration of local culture.

This is not merely a marketing campaign, but also a strategic opportunity. It requires enterprises to integrate Cultural Intelligence into every link from product development, marketing communication to supply chain management. Those enterprises that can sincerely bless "Ramadan Kareem" and meet the spiritual and material needs of Ramadan with practical actions will not only win market share but also gain something more precious - the trust and loyalty of global Muslim consumers.

Ultimately, understanding Ramadan is understanding the heartbeat of a vast community. When the business rhythm is in sync with this heartbeat, growth is no longer a cold figure but a warm shared story.

Product compatibility:
For instance, food exported to the Middle East market must have Halal certification, which is an entry ticket
rather than an added bonus.Clothing design should conform to cultural customs, and household items can
consider adding festival elements (such as moon, star, and lantern patterns).

Emotional marketing:
 Marketing content should revolve around core values such as family, sharing, gratitude, and community. Avoid
using inappropriate tones such as revelry and noise. Use scenes such as family reunions during Iftar and
 gift-giving (Eidi) for story-telling dissemination.

The "Ramadan Rhythm" of Supply Chain and Logistics:

Early deployment: During Ramadan, working hours in many countries are shortened, and the efficiency of government agencies,
logistics and ports may decline. All inventory preparation, shipment and customs clearance processes must be completed at least
1 to 2 months in advance.

Clear communication: Inform customers in advance of possible logistics delays and keep communication channels open.
Respect your partner's fasting time and avoid scheduling intensive online meetings or urging progress during their daytime fasting period.

Wish you and your loved ones a Ramadan filled with peace, joy, and spiritual growth. May this holy month strengthen the bonds of your family and bring you closer to what truly matters.